Privacy policy
Last Updated: 12-June - 2026
LittleMam operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a personalized shopping experience for children’s storybooks and related products.
LittleMam is powered by Shopify, which helps us operate our online store and provide our services to you.
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, use our services, make a purchase, personalize a product, or communicate with us.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are
In this Privacy Policy:
“LittleMam,” “we,” “us,” or “our” refers to LittleMam.
“You” or “your” refers to the customer, visitor, parent, guardian, or person using our website or services.
“Services” refers to our website, online store, personalized children’s storybook services, products, customer support, and related features.
For the purposes of applicable data protection laws, LittleMam is the data controller of the personal information we process, except where Shopify or another service provider acts as an independent controller under its own privacy policy.
2. Personal Information We Collect
We may collect or process personal information depending on how you interact with our store, where you live, and what services you use.
This may include:
Contact Information
Such as your name, email address, phone number, billing address, and shipping address.
Order and Transaction Information
Such as the products you view, add to cart, purchase, return, exchange, or cancel, as well as your order history and transaction details.
Payment Information
Payments are processed through Shopify and/or third-party payment providers. We do not intentionally store your full credit card or payment card details on our own systems.
Account Information
Such as your username, password, preferences, saved addresses, and account settings, if you create an account.
Communication Information
Such as messages you send to us through email, contact forms, customer support, or social media.
Device and Usage Information
Such as your IP address, browser type, device type, operating system, pages visited, time spent on pages, website interactions, and similar technical data.
Personalization Information
Because LittleMam creates personalized children’s storybooks, we may collect information needed to personalize your order. This may include:
- Child’s first name or nickname
- Character preferences
- Language preference
- Dedication text
- Story theme or product choices
- Optional uploaded images or photos, where available
- Any customization details you choose to provide
You should only provide personalization details for a child if you are the child’s parent, legal guardian, or have proper permission to do so.
3. How We Collect Personal Information
We may collect personal information from the following sources:
- Directly from you when you visit our website, place an order, create an account, personalize a product, or contact us
- Automatically through cookies and similar technologies
- From Shopify and other service providers that help us operate our store
- From payment, shipping, fulfillment, analytics, marketing, or customer support providers
- From partners or third-party platforms, where permitted by law
4. How We Use Your Personal Information
We use your personal information for the following purposes:
To Provide and Improve Our Services
We use your information to operate our store, process orders, personalize storybooks, manage accounts, arrange shipping, process returns or exchanges, provide customer support, and improve our products and services.
To Create Personalized Products
We use the personalization details you provide to create customized children’s storybooks and related products. This may include using the child’s name, selected story details, dedication text, language preferences, and optional uploaded content to produce the final personalized product.
To Process Payments and Orders
We use your information to process payments, confirm transactions, prevent fraud, fulfill orders, and send order updates.
To Communicate With You
We may contact you about your order, account, customer support requests, product updates, delivery updates, or important service notices.
For Marketing and Advertising
With your consent where required, we may use your information to send promotional emails, show relevant advertisements, recommend products, or inform you about offers and updates from LittleMam.
You can unsubscribe from promotional emails at any time using the unsubscribe link in our emails.
For Security and Fraud Prevention
We may use your information to protect our website, customers, business, payment systems, and services from fraud, abuse, unauthorized access, or illegal activity.
For Legal and Business Purposes
We may use your information to comply with applicable laws, respond to lawful requests, resolve disputes, enforce our terms, protect our rights, or manage business operations.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your shopping experience, remember your preferences, understand how visitors use our website, and support marketing or analytics.
Cookies may include:
Essential Cookies
These are necessary for the website to function properly, such as cart, checkout, account login, and security features.
Preference Cookies
These help remember your choices, such as language, region, or login preferences.
Analytics Cookies
These help us understand how customers use our website so we can improve our store and services.
Marketing Cookies
These may help us show relevant advertisements or measure the performance of marketing campaigns.
You may be able to manage cookies through your browser settings or through cookie preferences available on our website, where applicable.
6. How We Disclose Personal Information
We may disclose your personal information to trusted third parties when necessary to operate our business and provide our services.
This may include:
Shopify
Our store is powered by Shopify. Shopify may collect and process personal information to help provide, secure, improve, and support our online store.
Service Providers
We may share information with vendors and service providers that help us with:
- Website hosting
- Payment processing
- Order fulfillment
- Printing personalized products
- Shipping and delivery
- Customer support
- Marketing
- Analytics
- Fraud prevention
- Cloud storage
- Technical support
Business and Marketing Partners
We may share information with marketing partners where permitted by law, including for advertising, analytics, or promotional purposes.
Legal and Safety Reasons
We may disclose information if required by law, legal process, court order, government request, or when necessary to protect our rights, customers, services, or others.
Business Transfers
If LittleMam is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction.
7. Relationship With Shopify
Our website and online store are hosted and supported by Shopify.
Information you provide through our store may be transmitted to and processed by Shopify and other third-party providers, including providers located in countries other than where you live.
Shopify may also process certain personal information independently to provide and improve its services, protect against fraud, support checkout, provide analytics, and enable ecommerce features.
For more information about how Shopify processes personal information, you may review Shopify’s privacy information through Shopify’s own privacy resources.
8. Children’s Privacy
LittleMam creates personalized products for children, but our website and services are intended to be used by adults, parents, or legal guardians.
We do not knowingly collect personal information directly from children under the age of majority in your jurisdiction.
If you provide personalization details about a child, you confirm that you are the child’s parent, legal guardian, or have proper authority to provide that information.
We only use child-related personalization details to create, fulfill, support, and improve the personalized product or service you requested.
If you believe a child has provided us with personal information without proper consent, please contact us so we can take appropriate action, including deleting the information where required.
9. Photos and Uploaded Content
Some LittleMam products may allow customers to upload images, photos, names, text, or other personalized content.
By uploading content, you confirm that:
- You have the right or permission to use and upload the content
- The content does not violate another person’s rights
- The content may be used by LittleMam and our service providers to create and fulfill your personalized order
We use uploaded content mainly to produce your personalized product, provide customer support, improve order quality, and resolve order-related issues.
You may contact us to request deletion of uploaded content, subject to legal, operational, or order fulfillment requirements.
10. Third-Party Websites and Links
Our website may contain links to third-party websites, apps, platforms, or services.
We are not responsible for the privacy practices, security, accuracy, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.
11. Security of Your Information
We use reasonable technical, administrative, and organizational measures to help protect your personal information.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee perfect security.
You are responsible for keeping your account login details safe and should not share your password with anyone.
12. Retention of Personal Information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Fulfill orders
- Provide customer support
- Maintain business records
- Comply with legal obligations
- Resolve disputes
- Prevent fraud
- Enforce our agreements
Personalization details and uploaded content may be retained for a period necessary to produce the product, support the order, handle refunds or disputes, comply with legal obligations, and improve our services.
13. International Transfers
Your personal information may be transferred, stored, or processed outside the country where you live.
When we transfer personal information internationally, we take steps required by applicable law to protect your information, which may include using recognized legal transfer mechanisms where required.
14. Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information.
These may include the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Request a copy of your personal information
- Object to or restrict certain processing
- Withdraw consent where processing is based on consent
- Opt out of certain marketing communications
- Opt out of certain targeted advertising or data sharing, where applicable
These rights may not apply in all cases and may be subject to legal limitations.
To exercise your rights, please contact us using the details below.
We may need to verify your identity before responding to your request.
15. Marketing Communications
We may send you promotional emails or marketing messages if you have subscribed, purchased from us, or where permitted by law.
You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails.
Even if you unsubscribe from marketing messages, we may still send you non-promotional messages related to your orders, account, customer service requests, or legal notices.
16. Complaints
If you have a complaint about how we handle your personal information, please contact us first so we can try to resolve the issue.
Depending on where you live, you may also have the right to contact your local data protection authority.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, legal requirements, or privacy practices.
When we update this Privacy Policy, we will post the revised version on our website and update the “Last Updated” date above.
Your continued use of our services after any changes means you acknowledge the updated Privacy Policy.
18. Contact Us
If you have questions about this Privacy Policy, your personal information, or your privacy rights, you can contact us at:
LittleMam
Email: support@littlemam.com
For data protection purposes, LittleMam is the controller of your personal information where applicable.